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    • THE CHANGE AGENCY
    • CASES
    • SERVICES
    • STAGWELL
    • QUICK MENU
      • OUR VALUES
      • BRANDING
      • Automotive Experience
      • Automotive Imagery
      • TOYOTA Partnership
      • TOYOTA Push The Limit
      • TOYOTA Fortuner & Hilux
      • TOYOTA Rav4 NewGen
      • TOYOTA Rav4 Adventure
      • TOYOTA C-HR
      • LEXUS Partnership
      • LADA Partnership
      • LADA Vesta Cross
      • LADA Granta Case
      • SKODA Partnership
      • SUZUKI Partnership
      • EPICA Yogurt
      • HUAWEI
      • SAMSUNG
      • HAIER
      • ACUVUE
      • TENET
      • Johnson & Johnson
The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • OUR VALUES
    • BRANDING
    • Automotive Experience
    • Automotive Imagery
    • TOYOTA Partnership
    • TOYOTA Push The Limit
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • LEXUS Partnership
    • LADA Partnership
    • LADA Vesta Cross
    • LADA Granta Case
    • SKODA Partnership
    • SUZUKI Partnership
    • EPICA Yogurt
    • HUAWEI
    • SAMSUNG
    • HAIER
    • ACUVUE
    • TENET
    • Johnson & Johnson

ACUVUE LENSES 'DO WHAT YOU LOVE'


COMMUNICATION PLATFORM

 The project involved the development of a communication platform for the ACUVUE contact lens brand. Named "Do What You Love," the platform  highlights the freedom and convenience that wearing lenses provides, enabling individuals to pursue their passions without hindrance. Serving as the cornerstone of the brand's communication strategy, it resonates  with users by emphasizing the benefits of ACUVUE lenses. Consequently, the platform significantly increased brand engagement, leading to a remarkable 19% boost in sales and 25% of market share. Through "Do What You Love" ACUVUE  effectively communicates its message of empowerment and convenience, forging a strong connection with its audience. 

ACUVUE 'DO WHAT YOU LOVE' MANIFESTO

ACUVUE 'DO WHAT YOU LOVE' COMMERCIAL

COMMUNICATION MATERIALS

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