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    • THE CHANGE AGENCY
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      • TOYOTA Partnership
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      • TOYOTA C-HR
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      • LADA Vesta Cross
The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • INSIGHTS
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • TOYOTA Partnership
    • LADA Partnership
    • SKODA Partnership
    • SUZUKI Partnership
    • LEXUS Partnership
    • Automotive Experience
    • Automotive Imagery
    • BRANDING
    • EPICA Yogurt
    • SAMSUNG
    • HAIER
    • ACUVUE
    • HUAWEI
    • Johnson & Johnson
    • TOYOTA Push The Limit
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • LADA Granta Case
    • LADA Vesta Cross

ACUVUE LENSES 'DO WHAT YOU LOVE'


COMMUNICATION PLATFORM

 The project involved the development of a communication platform for the ACUVUE contact lens brand. Named "Do What You Love," the platform  highlights the freedom and convenience that wearing lenses provides, enabling individuals to pursue their passions without hindrance. Serving as the cornerstone of the brand's communication strategy, it resonates  with users by emphasizing the benefits of ACUVUE lenses. Consequently, the platform significantly increased brand engagement, leading to a remarkable 19% boost in sales and 25% of market share. Through "Do What You Love" ACUVUE  effectively communicates its message of empowerment and convenience, forging a strong connection with its audience. 

ACUVUE 'DO WHAT YOU LOVE' MANIFESTO

ACUVUE 'DO WHAT YOU LOVE' COMMERCIAL

COMMUNICATION MATERIALS

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