SEVEN YEARS OF BRANDKEEPING TOYOTA MOTOR
AGENCY OF RECORD FOR STRATEGY, CREATIVE & EXECUTION
REPOSITIONING TOYOTA BRAND AND CHANGING ITS MARKETING
FROM AN AGING BRAND TO THE YOUNGEST PERCEPTION IN THE MARKET
FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND
FROM AN AGING BRAND TO THE YOUNGEST PERCEPTION IN THE MARKET
FROM TRANSACTIONAL CAMPAIGNS TO CONSISTENT COMMUNICATION
FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND
FROM AN AGING BRAND TO THE YOUNGEST PERCEPTION IN THE MARKET
FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND
FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND
FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND
FROM MODEL-BY-MODEL POSITIONING TO CONSOLIDATED BRAND
FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS
FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND
FROM FIXED AUDIENCE TO LIFESTYLE COMMUNICATION PLATFORMS
FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS
FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS
FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS
FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS
FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS
ENSURED BRAND HEALTH GROWTH: 62% TO 79% (2015-2022)
SELECTED CAMPAIGNS
Toyota Land Cruiser Prado
Toyota Hilux Adventure
Toyota Rav4 Winter Options
