The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • INSIGHTS
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • TOYOTA Partnership
    • LADA Partnership
    • SKODA Partnership
    • SUZUKI Partnership
    • LEXUS Partnership
    • Automotive Experience
    • Automotive Imagery
    • BRANDING
    • EPICA Yogurt
    • SAMSUNG
    • HAIER
    • ACUVUE
    • HUAWEI
    • Johnson & Johnson
    • TOYOTA Push The Limit
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • LADA Granta Case
    • LADA Vesta Cross
  • More
    • THE CHANGE AGENCY
    • CASES
    • INSIGHTS
    • SERVICES
    • STAGWELL
    • QUICK MENU
      • TOYOTA Partnership
      • LADA Partnership
      • SKODA Partnership
      • SUZUKI Partnership
      • LEXUS Partnership
      • Automotive Experience
      • Automotive Imagery
      • BRANDING
      • EPICA Yogurt
      • SAMSUNG
      • HAIER
      • ACUVUE
      • HUAWEI
      • Johnson & Johnson
      • TOYOTA Push The Limit
      • TOYOTA Rav4 Adventure
      • TOYOTA C-HR
      • TOYOTA Fortuner & Hilux
      • TOYOTA Rav4 NewGen
      • LADA Granta Case
      • LADA Vesta Cross
The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • INSIGHTS
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • TOYOTA Partnership
    • LADA Partnership
    • SKODA Partnership
    • SUZUKI Partnership
    • LEXUS Partnership
    • Automotive Experience
    • Automotive Imagery
    • BRANDING
    • EPICA Yogurt
    • SAMSUNG
    • HAIER
    • ACUVUE
    • HUAWEI
    • Johnson & Johnson
    • TOYOTA Push The Limit
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • LADA Granta Case
    • LADA Vesta Cross

SEVEN YEARS OF BRANDKEEPING TOYOTA MOTOR


AGENCY OF RECORD FOR STRATEGY, CREATIVE & EXECUTION

REPOSITIONING TOYOTA BRAND AND CHANGING ITS MARKETING

FROM AN AGING BRAND TO THE YOUNGEST PERCEPTION IN THE MARKET

FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND

FROM AN AGING BRAND TO THE YOUNGEST PERCEPTION IN THE MARKET

FROM TRANSACTIONAL CAMPAIGNS TO CONSISTENT COMMUNICATION

FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND

FROM AN AGING BRAND TO THE YOUNGEST PERCEPTION IN THE MARKET

FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND

FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND

FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND

FROM MODEL-BY-MODEL POSITIONING TO CONSOLIDATED BRAND

FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS

FROM GLOBAL ADAPTATION TO THE LEADING NATIVE AUTOMOTIVE BRAND

FROM FIXED AUDIENCE TO LIFESTYLE COMMUNICATION PLATFORMS

FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS

FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS

FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS

FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS

FROM STRAIGHT TARGETING TO MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS

ENSURED BRAND HEALTH GROWTH: 62% TO 79% (2015-2022)

SELECTED CAMPAIGNS

Toyota Land Cruiser Prado

Toyota Hilux Adventure

Toyota Rav4 Winter Options

selected cases

Toyota Rav4 New Generation

TO THE CASE

Toyota Rav4 Adventure

TO THE CASE

SUV Model Line Campaign

TO THE CASE

Toyota C-HR Launch Campaign

TO THE CASE

CASE: TOYOTA 'PUSH THE LIMIT' COMMUNICATION PLATFORM

TO THE CASE

DRAMATIZING VISUAL EXPERIENCE

BACK TO ALL CASES
BACK TO automotive

Copyright ©  2023  |  The Change Agency

  • THE CHANGE AGENCY
  • CASES
  • INSIGHTS
  • SERVICES

This website uses cookies.

Let us collect and analyze your data to improve our performance.

just do it