TOYOTA "PUSH THE LIMIT"

 Toyota 'Push The Limit' is a distinctive extreme sports communication platform. It transcends traditional sponsorship or advertising campaigns, serving as a movement where sports, cars, and youth converge to push the boundaries of what's possible. We established our own Toyota Team comprising elite Extreme and Olympic athletes who became both creators and influencers. Collaboratively, we curated numerous activities, events, stunts, and a tons of branded content, embodying the essence of extreme sports rather than merely leveraging them. This Platform has remained at the heart of our continuous marketing endeavors for the past five years and became a launchpad for dozens of campaigns.