TOYOTA RAV4 NEW GENERATION
MULTI-SEGMENT 360° LAUNCH CAMPAIGN
The inaugural Toyota multi-segmented campaign, integrating funnel-specific content executed via dynamic creative optimization, was launched through the 'Push The Limit' communication platform.
The campaign targeted diverse audience segments united by shared interests and lifestyles.
FROM SUV TO OFFROAD FROM ego TO FRIENDSHIP
Case Study
CAMPAIGN MATERIALS
LAUNCH VIDEO
CAMPAIGN CONTENT STRUCTURE
DIGITAL VIDEO TAILORED FOR AUDIENCE SEGMENTS
TOYOTA RAV4 NEW GENERATION LAUNCH EVENT
KSP DIGITAL VIDEO TAILORED FOR AUDIENCE SEGMENTS
CAMPAIGN MATERIALS TOOLKIT
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