GLITCH COFFEE

 We built the Gen Z brand end-to-end: brand foundation, name, mission and neon-brut identity rooted in the “joyful glitch” idea - a playful system error that jolts you out of routine, making every cup and bite a micro-adventure.  Our strategy-to-execution flow carried the concept into store design, packaging, communication assets, SMM concepts and ready-to-post content - one seamless toolkit that lets every café unit launch fast and keep the vibe bright, experimental and share-worthy.