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    • THE CHANGE AGENCY
    • CASES
    • INSIGHTS
    • SERVICES
    • STAGWELL
    • QUICK MENU
      • TOYOTA Partnership
      • LADA Partnership
      • SKODA Partnership
      • SUZUKI Partnership
      • LEXUS Partnership
      • Automotive Experience
      • Automotive Imagery
      • BRANDING
      • EPICA Yogurt
      • SAMSUNG
      • HAIER
      • ACUVUE
      • HUAWEI
      • Johnson & Johnson
      • TOYOTA Push The Limit
      • TOYOTA Rav4 Adventure
      • TOYOTA C-HR
      • TOYOTA Fortuner & Hilux
      • TOYOTA Rav4 NewGen
      • LADA Granta Case
      • LADA Vesta Cross
The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • INSIGHTS
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • TOYOTA Partnership
    • LADA Partnership
    • SKODA Partnership
    • SUZUKI Partnership
    • LEXUS Partnership
    • Automotive Experience
    • Automotive Imagery
    • BRANDING
    • EPICA Yogurt
    • SAMSUNG
    • HAIER
    • ACUVUE
    • HUAWEI
    • Johnson & Johnson
    • TOYOTA Push The Limit
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • LADA Granta Case
    • LADA Vesta Cross

TOYOTA FORTUNER & HILUX


360° OFF-ROAD MODEL LINE CAMPAIGN

We strategically repositioned the Toyota Hilux into SUV territory and established the communication platform 'Land Cruisers Land' to engage with individuals sharing an adventurous mindset. 

To integrate the pickup into this platform, we launched campaigns that paired the Hilux with other Toyota off-road vehicles. As a result, the Toyota Hilux emerged as  the market leader in pickup segment sales. 

CAMPAIGN MATERIALS

360° CAMPAIGN MATERIALS TOOLKIT

HILUX WEBSITE

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