The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • OUR VALUES
    • BRANDING
    • Automotive Experience
    • Automotive Imagery
    • TOYOTA Partnership
    • TOYOTA Push The Limit
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • LEXUS Partnership
    • LADA Partnership
    • LADA Vesta Cross
    • LADA Granta Case
    • SKODA Partnership
    • SUZUKI Partnership
    • EPICA Yogurt
    • HUAWEI
    • SAMSUNG
    • HAIER
    • ACUVUE
    • TENET
    • Johnson & Johnson
  • More
    • THE CHANGE AGENCY
    • CASES
    • SERVICES
    • STAGWELL
    • QUICK MENU
      • OUR VALUES
      • BRANDING
      • Automotive Experience
      • Automotive Imagery
      • TOYOTA Partnership
      • TOYOTA Push The Limit
      • TOYOTA Fortuner & Hilux
      • TOYOTA Rav4 NewGen
      • TOYOTA Rav4 Adventure
      • TOYOTA C-HR
      • LEXUS Partnership
      • LADA Partnership
      • LADA Vesta Cross
      • LADA Granta Case
      • SKODA Partnership
      • SUZUKI Partnership
      • EPICA Yogurt
      • HUAWEI
      • SAMSUNG
      • HAIER
      • ACUVUE
      • TENET
      • Johnson & Johnson
The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • OUR VALUES
    • BRANDING
    • Automotive Experience
    • Automotive Imagery
    • TOYOTA Partnership
    • TOYOTA Push The Limit
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • LEXUS Partnership
    • LADA Partnership
    • LADA Vesta Cross
    • LADA Granta Case
    • SKODA Partnership
    • SUZUKI Partnership
    • EPICA Yogurt
    • HUAWEI
    • SAMSUNG
    • HAIER
    • ACUVUE
    • TENET
    • Johnson & Johnson

TOYOTA FORTUNER & HILUX


360° OFF-ROAD MODEL LINE CAMPAIGN

We strategically repositioned the Toyota Hilux into SUV territory and established the communication platform 'Land Cruisers Land' to engage with individuals sharing an adventurous mindset. 

To integrate the pickup into this platform, we launched campaigns that paired the Hilux with other Toyota off-road vehicles. As a result, the Toyota Hilux emerged as  the market leader in pickup segment sales. 

CAMPAIGN MATERIALS

360° CAMPAIGN MATERIALS TOOLKIT

HILUX WEBSITE

BACK TO TOYOTA PAGE
BACK TO ALL CASES

Copyright © 2025  |  The Change Agency  |  FLORIDA

  • THE CHANGE AGENCY
  • CASES
  • SERVICES

This website uses cookies.

Let us collect and analyze your data to improve our performance.

just do it