PRINCIPLES WE LIVE AND CREATE BY
WE ARE THE CHANGE AGENCY. WE DO NOT MAKE ADS. WE MAKE CHANGES.
We change Brands, People, Experiences and Marketing itself.
Future of Marketing is not about Tech, Data, Processes or AI. It is all about the ability to Change.
We praise those who dare to Change. For they will inherit the future.
The Change is more than a motto. It is who we are. We challenge the Status Quo.
We constantly change ourselves to deliver the best to the world.
And change it.
When it comes to values, principles, or philosophy, it’s easy to churn out something neat and punchy like work-work-work or, at a stretch, open-optimistic-extraordinary.
But we are different. We believe the principles that guide a company must be crystal-clear to both teammates and clients, driving every part of our work and relationships -inside and outside the agency.
So “short and sweet” just wouldn’t cut it.
The world is racing forward, and Change is the one constant we can truly rely on. A mindset built on permanent Change has shaped our craft and our business from day one. We change marketing, we change consumers, and we change ourselves - always choosing to lead the wave, not ride behind it.
People are our core capital. Colleagues are teammates. We learn from each other and lean on everyone’s talent and skills. Team spirit takes us where none of us could go alone. We aim for one shared goal, tackle hurdles together, and celebrate wins as one.
We only win when our clients win.
That’s our engine. We dig deep into their needs - internal and external - and move their business forward, solving real problems and creating new value for their customers.
Creativity is our bedrock and our biggest asset, so we nurture it. Ideas and innovation can come from anyone on the team, and we welcome open, equal sharing. We need creative trailblazers who care about results.
Fearless ambition is in our DNA. We’re proud of what we’ve built so far - from two people at one desk to one of the best independent creative agencies - but we never stop pushing the limits. We’re always looking ahead, thinking bigger, and reaching higher.
No matter how tough a challenge looks, we focus on answers. We don’t stir up drama in hard moments or personal interactions. With optimism and a can-do spirit, we stay constructive, trust each other, and rally around solutions.
Our world is built on “impossible” tasks, tight deadlines, and no-compromise quality. That demands solid, goal-driven hard work. We’re not fans of burnout culture, but we are self-motivated and value the same drive in every teammate.
High standards and flawless craft are non-negotiable. Striving for the perfect outcome - then asking “how can it be even better?” - is what keeps us at the top. Mastery is a mindset tied to constant improvement, as a business, a team, and individuals.
Initiative and personal responsibility matter. If we spot a problem, we fix it - no matter whose turf it is. We urge everyone to think ahead, act fast, and treat resources as if they were their own. Every task is a personal challenge, and that’s why we deliver uncompromising results.
We’re honest and transparent. We speak openly, practice empathy, and behave ethically. Confidence, not arrogance. No backstage politics or passive-aggressive games. We value straight, concise communication and real listening. That builds the trust we need to work, grow, and win - together.
We respect every person’s individuality and embrace differences in people, ideas, and experience. Diversity is our greatest strength, and everyone should feel free to share their unique view. Varied backgrounds make us smarter and more inventive. We foster a collaborative, supportive atmosphere where everyone is seen, heard, and valued.
We know marketing shapes culture and society. So we wield it responsibly. Through marketing we help change the world around us. Every brief is a chance to grow brands, lift communities, make life of people better, and leave a little more good behind than we found.