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    • THE CHANGE AGENCY
    • CASES
    • INSIGHTS
    • SERVICES
    • STAGWELL
    • QUICK MENU
      • TOYOTA Partnership
      • LADA Partnership
      • SKODA Partnership
      • SUZUKI Partnership
      • LEXUS Partnership
      • Automotive Experience
      • Automotive Imagery
      • BRANDING
      • EPICA Yogurt
      • SAMSUNG
      • HAIER
      • ACUVUE
      • HUAWEI
      • Johnson & Johnson
      • TOYOTA Push The Limit
      • TOYOTA Rav4 Adventure
      • TOYOTA C-HR
      • TOYOTA Fortuner & Hilux
      • TOYOTA Rav4 NewGen
      • LADA Granta Case
      • LADA Vesta Cross
The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • INSIGHTS
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • TOYOTA Partnership
    • LADA Partnership
    • SKODA Partnership
    • SUZUKI Partnership
    • LEXUS Partnership
    • Automotive Experience
    • Automotive Imagery
    • BRANDING
    • EPICA Yogurt
    • SAMSUNG
    • HAIER
    • ACUVUE
    • HUAWEI
    • Johnson & Johnson
    • TOYOTA Push The Limit
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • LADA Granta Case
    • LADA Vesta Cross

FIVE YEARS OF BUILDING 'LADA' CAR BRAND FOR RENAULT-NISSAN


AGENCY OF RECORD FOR STRATEGY, CREATIVE & EXECUTION

ALL branding & MARKETING FROM SCRATCH

FROM THE CAR OF LAST CHOICE TO A DREAM CAR

FROM DYING BRAND TO N°1 POSITION IN THE MARKET

FROM DYING BRAND TO N°1 POSITION IN THE MARKET

FROM DYING BRAND TO N°1 POSITION IN THE MARKET

FROM DYING BRAND TO N°1 POSITION IN THE MARKET

FROM DYING BRAND TO N°1 POSITION IN THE MARKET

BRAND FOUNDATION AND BRANDING FROM SCRATCH

FROM DYING BRAND TO N°1 POSITION IN THE MARKET

MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH

MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH

MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH

MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH

ALL NEW COMMUNICATION & STORYTELLING APPROACH

MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH

ALL NEW COMMUNICATION & STORYTELLING APPROACH

MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS

MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH

ALL NEW COMMUNICATION & STORYTELLING APPROACH

MARKET SHARE GROWTH: 18% TO 25% BRAND HEALTH GROWTH: 17% TO 68%

SELECTED CAMPAIGNS

LADA VESTA CROSS. CHASING STARS

LADA XRAY CROSS. BORN TO BE WILD

selected cases

LADA GRANTA 'KEEPING THE WORD' CAMPAIGN. TITLE VIDEO

TO THE CASE

LADA VESTA CROSS. MODERN ART CAMPAIGN. TITLE VIDEO

TO THE CASE

web development

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