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    • THE CHANGE AGENCY
    • CASES
    • INSIGHTS
    • SERVICES
    • STAGWELL
    • QUICK MENU
      • TOYOTA Partnership
      • LADA Partnership
      • SKODA Partnership
      • SUZUKI Partnership
      • LEXUS Partnership
      • Automotive Experience
      • Automotive Imagery
      • BRANDING
      • EPICA Yogurt
      • SAMSUNG
      • HAIER
      • ACUVUE
      • HUAWEI
      • Johnson & Johnson
      • TOYOTA Push The Limit
      • TOYOTA Rav4 Adventure
      • TOYOTA C-HR
      • TOYOTA Fortuner & Hilux
      • TOYOTA Rav4 NewGen
      • LADA Granta Case
      • LADA Vesta Cross
The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • INSIGHTS
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • TOYOTA Partnership
    • LADA Partnership
    • SKODA Partnership
    • SUZUKI Partnership
    • LEXUS Partnership
    • Automotive Experience
    • Automotive Imagery
    • BRANDING
    • EPICA Yogurt
    • SAMSUNG
    • HAIER
    • ACUVUE
    • HUAWEI
    • Johnson & Johnson
    • TOYOTA Push The Limit
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • LADA Granta Case
    • LADA Vesta Cross

TOYOTA C-HR


DIGITAL ONLY LAUNCH CAMPAIGN WITHIN THE ACTIVATION PLATFORM

We introduced the new Toyota C-HR to the market through the communication platform 'Push The Limit'. This digital-first campaign was centered around social media, focusing on extreme athletes, activities, and branded content. As a result 25% of Toyota C-HR vehicles were pre-ordered before the start of sales. 

CAMPAIGN MATERIALS

KEY SELLING POINTS DIGITAL VIDEO

DEALERS' LEAFLET

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