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    • THE CHANGE AGENCY
    • CASES
    • INSIGHTS
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    • STAGWELL
    • QUICK MENU
      • TOYOTA Partnership
      • LADA Partnership
      • SKODA Partnership
      • SUZUKI Partnership
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      • EPICA Yogurt
      • SAMSUNG
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      • TOYOTA Push The Limit
      • TOYOTA Rav4 Adventure
      • TOYOTA C-HR
      • TOYOTA Fortuner & Hilux
      • TOYOTA Rav4 NewGen
      • LADA Granta Case
      • LADA Vesta Cross
The Change Agency
  • THE CHANGE AGENCY
  • CASES
  • INSIGHTS
  • SERVICES
  • STAGWELL
  • QUICK MENU
    • TOYOTA Partnership
    • LADA Partnership
    • SKODA Partnership
    • SUZUKI Partnership
    • LEXUS Partnership
    • Automotive Experience
    • Automotive Imagery
    • BRANDING
    • EPICA Yogurt
    • SAMSUNG
    • HAIER
    • ACUVUE
    • HUAWEI
    • Johnson & Johnson
    • TOYOTA Push The Limit
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • LADA Granta Case
    • LADA Vesta Cross

TOYOTA RAV4 ADVENTURE "PUSH THE LIMIT"


DIGITAL-FIRST REPOSITIONING CAMPAIGN WIHTHIN THE PLATFORM

 Repositioning the vehicle for a young and active audience, we initiated  the first Toyota digital-first campaign centered on branded content  featuring extreme athletes. This campaign was introduced within the framework of the 'Push The Limit' communication platform, which brings  together diverse audiences based on lifestyle and interests. Achieving  outstanding performance indicators, the campaign not only helped maintain market share but also reversed a declining sales trend, resulting in 15% growth. 

ENSURED BRAND HEALTH GROWTH: 62% TO 79% (2015-2022)

CAMPAIGN MATERIALS

WEB SITE OF THE CAMPAIGN SCREENCAST

WEB SITE OF THE CAMPAIGN

COLLETERAL MATERIALS

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