Heinz Sauces

This project created a unified packaging system for the full Heinz Sauces range - ketchups, table sauces, cooking sauces, and mayonnaise. The goal was to structure a diverse portfolio, separate categories visually, and keep a strong link to the Heinz master brand.

The iconic keystone label became the central brand anchor. Around it, each category received its own look: ketchups with vibrant colors and rich ingredient imagery, table sauces with refined chef-inspired visuals, cooking sauces with warm palettes and clear recipe cues, and mayonnaise with clean, bright design.

This system brings clarity to the assortment, strengthens shelf presence, and builds brand recognition, turning many separate products into one consistent and distinctive brand ecosystem