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 We partnered with a premium treats and ice cream manufacturer on an extensive branding transformation that spanned more than thirty individual projects. The collaboration encompassed the full spectrum of brand development - from crafting and refining visual identities to structuring product lines, designing packaging across multiple categories, and creating retail and communication materials. Each project contributed to a larger, unified system where design served as a strategic driver rather than a purely aesthetic solution. As a result, the manufacturer gained a modern and cohesive brand ecosystem that brought diverse products under one clear strategy, enhanced shelf recognition and differentiation, and strengthened the company’s position in a highly competitive market.