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The Change Agency
  • THE CHANGE AGENCY
  • BRANDING
  • CASES
  • SERVICES
  • INSIGHTS
  • STAGWELL
  • QUICK MENU
    • OUR VALUES
    • AUTOMOTIVE EXPERIENCE
    • AUTOMOTIVE Imagery
    • TOYOTA Partnership
    • TOYOTA Push The Limit
    • TOYOTA Fortuner & Hilux
    • TOYOTA Rav4 NewGen
    • TOYOTA Rav4 Adventure
    • TOYOTA C-HR
    • LEXUS Partnership
    • LADA Partnership
    • LADA Vesta Cross
    • LADA Granta Case
    • SKODA Partnership
    • SUZUKI Partnership
    • EPICA Yogurt
    • SPELL
    • YACHTS
    • IKRA
    • TRUCK
    • MALEVICH
    • HEINZ
    • HUAWEI
    • SAMSUNG
    • HAIER
    • ACUVUE
    • TENET
    • GLITCH Coffee
    • CINEFY
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    • PROTEAM
    • JOHNSON

BRANDS MUST CHANGE TO REMAIN RELEVANT


Joe Jackman

WE ARE THE CHANGE AGENCY. WE DO NOT MAKE ADS. WE MAKE CHANGES.

We change Brands, People, Experiences and Marketing itself. 

Future of Marketing is not about Data, Tech, Processes or AI. It is all about the ability to Change. 

We praise those who dare to Change. For they will inherit the future. 

The Change is more than a motto. It is who we are. We challenge the Status Quo. 

We constantly change ourselves to deliver the best to the world. 

And change it. 

CHANGE IS AT THE HEART OF EVERYTHING WE DO

insights to read

our STRATEGIC FRAMEWORK FOR DRIVING CHANge

EXPOSE TENSION

SUSTAINING CHANGE

REFRAME PARADIGM

We expose and articulate the critical tension between status quo and structural changes reshaping markets, culture, and business.

REFRAME PARADIGM

SUSTAINING CHANGE

REFRAME PARADIGM

We shift the logic behind the tension, redefining business and brand foundations, changing how the system thinks, prioritizes, & decides.

SUSTAINING CHANGE

SUSTAINING CHANGE

SUSTAINING CHANGE

We embed the new paradigm
into the system, where it takes root through experience, behavior, and aligned expression.

 

THREE PILLARS OF THE CHANGE AGENCY

CHANGE PHILOSOPHY

COLLABORATIVE TEAMS

COLLABORATIVE TEAMS

HOW WE APPROACH CHALLENGES


In a constantly shifting market, we don’t rely on yesterday’s assumptions. We read how situations evolve, challenge the status quo, and reframe problems to unlock new directions for brands at critical moments of change. 

COLLABORATIVE TEAMS

COLLABORATIVE TEAMS

COLLABORATIVE TEAMS

HOW DO WE PERFORM


Client-dedicated, multidisciplinary core teams stay small and focused, while seamlessly connecting a wider network of associated talents for scale and execution. Fewer handoffs, faster decisions, full accountability for outcomes.

CONSTANT BRANDING

COLLABORATIVE TEAMS

CONSTANT BRANDING

HOW WE APPROACH MARKETING


We see marketing as a continuous, reciprocal system of brand building, where experience, communication, all interactions, and behavior enrich each other, allowing brands to learn, adapt, and scale over time. 

WE CONSIDER BRANDING AN INTERCONNECTED PROCESS OF CREATING BRAND EXPERIENCE, CONSTANTLY ENRICHED BY EVERY TOUCHPOINT AND AUDIENCE INTERACTION.

We win with the collaborative model

We bring strategy, creative, execution, and media into one client-dedicated team powered by deep data insights, eliminating handovers and cross-discipline friction. 

 

We enable seamless integration of external partners and associated experts into a unified customer service process. It gives us maximum agility & flexibility, combines multidisciplinary skill sets to match modern consumers journeys. 

The measure of intelligence is the ability to change.


ALBERT ENSTEIN

THE CHANGE BRIEF

Feed us with pure Change fuel: state the raw issue brutally concise. If it doesn’t drive Change, it doesn’t belong.

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Progress is impossible without change, and those who cannot change their minds - cannot change anything.


George Bernard Shaw

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