what the truck?

 We developed the brand identity for Beer Truck, a mobile beer concept built around a fleet of branded trucks and its own craft line. The task was to make the trucks instantly recognizable in motion and at events, while ensuring the beer packaging carried the same voice. Our solution combined bold, high-impact graphics for vehicles with packaging that echoed the same rugged, modern cues. Each truck became a moving billboard and a brand experience, while cans and bottles reinforced the story on shelf.

The result is a seamless system where mobility and product design work together. Beer Truck delivers not just beer, but a bold identity rooted in authenticity, independence, and adventure.