WHAT?

 An obvious abbreviation for Wireless Hearing Aid Technology, WHAT? turns a functional product name into an emotional hook. “WHAT?” is the most common reaction when someone struggles to hear - instantly relatable, directly tied to the problem, and impossible to ignore. The name sparks curiosity, invites conversation, and keeps the brand at the center of it. The logo  a question mark shaped like an ear reinforces the link between hearing and understanding. This is not a hidden medical device, but a bold, modern lifestyle accessory. By owning the question, WHAT? transforms hearing aids from a sign of limitation into a statement of engagement, confidence, and clarity.