N U M E

 NUME is a DTC fashion brand built around the idea that style reveals different versions of ourselves.

 The brand name plays with the meanings of New Me, expressing the idea of personal transformation through fashion. Every new look becomes a new version of yourself, while the name remains short, distinctive and naturally suited to a contemporary DTC brand. 

We created the brand from the ground up, including naming, positioning, visual identity, communication style, packaging, labels and campaign materials. The flexible logo transforms through reflection, rotation and repetition, becoming both a wordmark and a compact symbol. This visual principle continues across photography and layouts, combining clean fashion minimalism with play, movement and unexpected compositions. The result is a recognizable brand system that feels elegant & contemporary.